When Wheaton World Wide Moving acquired Bekins Van Lines, one of the country’s longest-standing interstate moving brands, in 2012, they wisely elected to maintain it as a separate brand. Then, Well Done helped them position Bekins as the unquestioned experts of the moving business. That message shines through in all of the materials we produced: a new website, marketing collateral, and a nifty animated brand video that demonstrates why Bekins is the mover you can trust to move your life.