Until recently, Early Learning Indiana was known as Day Nursery. The 100-plus-year-old organization wanted to pivot from being known primarily as a childcare provider to being recognized as Indiana’s leading voice for early childhood education in Indiana. We helped them make the leap by developing strategy, positioning and messaging, and a new name and brand identity that reflects their commitment to early education advocacy. We also built a mobile-optimized website, bringing the brand’s bright new look and expanded mission to life in the online world.