As a regional leader in cancer care, Hancock Health is focused on making cancer a smaller part of patients’ lives. To drive this message home, the cancer care campaign focuses on individual cancer patients, what makes them unique, what they’re passionate about—and how cancer won’t hold them back. It also juxtaposes ideas both big and small: big challenges, big courage, big capabilities; small hassles, small wins, making the disease disappear.
We brought this concept to life through to-camera interviews complemented by custom illustration. Bright colors accentuate the passions of each patient. As the patient’s story grows, so do the illustrations. Each one is a journey, and Hancock Health is an ally ensuring that even as you’re battling cancer, you can still do the things you love and live a productive, happy life.