When Hendricks Regional Health came to us with the idea to do a community-focused campaign, we knew it was a great opportunity to elevate their brand in the hearts and minds of the people they serve. And with other health systems looking to expand their reach in West Central Indiana, the timing of the campaign—and the need to firmly establish Hendricks as the indispensable healthcare partner for their community—were crucial.

So we created This Is Hendricks, a campaign featuring real people—especially Hendricks associates, patients, and community partners—addressing audiences directly through video, print, and digital executions. It is powerful, unapologetic positioning that stirs local pride and plants Hendricks firmly as the health system by and for the people of West Central Indiana.