Hotel Tango—the first service-disabled veteran-owned distillery in America—started out as a neighborhood distillery and tasting room. But its owners weren’t satisfied with simply slinging cocktails; they had their sights set on supermarket and liquor store shelves. So they came to us in search of marketing ammunition—specifically, sales kits and posters to promote their products to retailers and consumers. We responded with a suite of materials that brought their brand personality (heroic, but with a sense of humor) to life while making their products look amazing. We won a regional Addy for these pieces, but did they work? You bet. Just go to the spirits section of your supermarket and see for yourself.