Kittle’s Furniture has never had a problem reaching the older, higher-end market. But younger audiences with smaller budgets? That’s another story.

That’s why they enlisted us to create a TV ad campaign: to snap young viewers to attention and let them know Kittle’s wasn’t just their mother’s furniture store. We went post-modern with a series of commercials featuring toy dolls (including gay and minority characters) and bizarre storylines. It’s one of the weirder TV campaigns you’ll see for a furniture company. We think that’s a good thing—and so did Kittle’s.