Lumina Foundation had developed a six-part video series to educate policymakers and their aides on the history of federal student aid in the hopes of better preparing them to write tomorrow’s laws—and then came to Well Done help promote the series to this audience. We developed a focused strategic plan to reach our audience via finely targeted digital advertising, along with an elegant, easy-to-use microsite to house the videos and tell the story. Over the course of two months, the campaign drove 7,732 of the right visitors, a 33 percent increase in video views, and an impressive average of more than four minutes on the site.