People and passion set MJ apart from other risk management and employee benefits companies—differences we highlight in their website, print ads, and flexible collateral pieces that showcase everything from their industry specialties to their career opportunities. Because their people are so important, we eschewed the standard stock-photo approach to insurance websites and commissioned great photos of MJ employees. Somebody’s noticing: Traffic to the website has nearly doubled year-over-year, and the company’s carriers are excited to be able to show MJ in such a strong light.