The Richard M. Fairbanks Foundation has a 30-year history of distributing grants to make Indianapolis a healthier, more vital city. But when the organization approached us in 2016, it was their brand and online presence that needed a shot of life. Our goal was simple: To make the Richard M. Fairbanks brand resonate with contemporary audiences while remaining true to its history and values. We started with a brand-new identity featuring a stylish logomark and classic sans-serif typography. Then we brought the brand to life with a new, mobile-friendly website that tells the Richard M. Fairbanks Foundation story with clean lines, lively colors, and powerful messaging intended to educate, inspire, and move key audiences to action.