The Public Collection is a public art and literacy project developed by Rachel M. Simon to improve literacy, foster a deeper appreciation of the arts, and raise awareness for educational justice. For the project’s initial phases, we created positioning and messaging, a logo and branding, and a mobile-optimized website.
As the project moved toward its launch date, we took on PR and social media responsibilities, content development for the website and press packets, and creation of signage for each of the nine book share stations.
We also developed and executed a very successful launch event on Monument Circle that garnered coverage from all the local television affiliates and newspapers, as well as national coverage from numerous notable publications, including:
This resulted in a vastly increased social media following and a huge spike in web traffic. Most important, it spurred use of The Public Collection. By the end of the year, more than 10,000 books had been borrowed from Indianapolis’s new mini-libraries. The success of the project has boosted Indianapolis’s reputation as a thoughtful city that values art and educational justice–just as Rachel Simon and the Herbert Simon Family Foundation set out to do.