With more than 12 years working together, Tindley Accelerated Schools is one of Well Done’s longest-running clients. Recently, our work on their largest annual fundraiser, the Trailblazer Event, led to the opportunity to update the school’s brand. We began with a competitive analysis, digital and brand audit, and positioning and messaging to refine their voice, followed by a new logo and other visual updates. All of our work had the goal of elevating the crucial role Tindley plays in one of Indianapolis’s underappreciated communities, their stellar achievement rates (100% of graduates are accepted to four-year institutions), and everything they do to address the needs of their scholars while maintaining high expectations. Tindley Schools’ brand now reflects the role they play in their scholars’ lives: College is the destination. We are the path.