The wheel. One of the most powerful technologies ever created. But a wheel of today—except for being round—barely resembles a wheel from 1,000, or even 100 years ago.
That’s because people keep improving on it—which is exactly what’s happening with AI. We just happen to be in the stone-wheel phase. But not for long.
AI gets better through repetition, training, and experimentation. It’s like a wheel that creates deeper treads and reinforced sidewalls on its own because a human told it to. Which means it requires thoughtful input from a human brain to improve.
Tools powered by AI are becoming more helpful—and relevant—to the work we do. And their implications on creating forward-thinking marketing strategies, smart websites, sharp designs, and more, are huge. Here are five AI tools we’re excited about (and you should be, too).
For Designers – Figma
Figma is an upcoming web interface design/UX tool that’s changing how designers, copywriters, strategists, and programmers collaborate. It allows multiple people to work on a design simultaneously. With AI integration, it can:
- Use translation features to accurately change the language throughout a design.
- Automate tedious tasks like removing photo backgrounds and summarizing sticky notes.
- Use visual search and content generation to help designers quickly create concepts through test inputs.
For Copywriters – Quillbot
Copywriters always want more time to work on big ideas. By eliminating tedious writing tasks with something like Quillbot, they can put time back in their day to do just that. Quillbot can:
- Use its paraphrasing tool to rewrite content at different lengths, and for different platforms and audiences.
- Proofread using whatever proofing standards you assign to it. It will also check for—and enhance—writing fluency.
- Protect you against plagiarism by comparing your copy to a database of texts. And it can detect AI-generated content with consistent accuracy.
For Digital Strategists – SEMrush
SEMrush helps digital strategists create and optimize SEO and SEM campaigns. It’s all about “visibility management” when it comes to your online presence, and can be an important data-gathering and trend-mapping tool. It can:
- Conduct AI-powered keyword research, including competitive analysis.
- Visualize huge amounts of research and statistical data—which means no more time building PivotTables and Excel spreadsheets.
- Help incorporate keywords with its SEO writing assistant that will also improve readability.
For Developers – Cursor
Cursor is an AI code editor that can do extraordinary things for developer efficiency. Similar to how Microsoft Word or Gmail will autocomplete sentences, Cursor will autofill code using predictive AI editing. It also can:
- Develop code based on natural language commands, meaning you create functions with a simple text prompt.
- Analyze a codebase, allowing developers to not only optimize code, but also easily overview and jump around in complicated projects.
- Use its AI chat function to make suggestions about how to find and fix bugs.
For Account Service – Otter
If you work in account service, you probably take a lot of notes. Otter uses AI-powered transcriptions to make note-taking much easier (and help you pay better attention to the conversation), but that’s just the start. Otter also can:
- Automatically join virtual meetings where it can take and share notes with all participants.
- Summarize long transcriptions into key points and action items.
- Offer keyword suggestions to help quickly parse through a recording.
Wheels, just like AI tools, are all about speed. Used the right way, AI does more than make you fast: It’ll free you up from tedious tasks so you can concentrate on doing smarter work. But it won’t replace the human element required to get there.
Using AI tools to their max potential takes a strong foundation of knowledge and lots of experience—i.e., well-trained human brains. If you aren’t sure where to start with AI marketing tools, don’t spin your wheels. We’ll show you how to pop the clutch and take off.
Let’s talk about your goals today.