The Only Healthcare Marketing Agency You’ll Ever Need
The Only Healthcare Marketing Agency You’ll Ever Need
Every great healthcare marketing strategy starts with a deep understanding of your patients—both current and prospective. You’ve got to know how and why they make decisions, especially if they’re going to trust you with something as important as their health.
We also understand the challenges you might be facing: patient retention, staffing shortages, increasing competition, and other barriers to your success. Our healthcare marketing campaigns are specifically designed to help solve these kinds of issues.
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Our Healthcare Marketing Services
HIPAA-Compliant Advertising
With HIPAA regulations regarding digital privacy changing by the month, day, or even hour, healthcare marketing campaigns require a nuanced understanding of what is and isn’t allowed. Whether you’re communicating with patients via text, email, healthcare advertising, one-sheeters, or something else, we’ll make sure you’re playing by the rules when it comes to personal health information.
Website Design and Strategy
Your healthcare marketing strategy hinges on your website’s ability to function efficiently and effectively. Patients need a friendly, simple experience—that’s what keeps them coming back. That means developing an intentional UX/UI with deliberate content hierarchies and user paths that quickly get your users where they’re trying to go.
If you need help creating a streamlined user experience focused on things like new patient acquisition, patient portals, procedure information, doctor bios—and even recruitment—we can help.
Patient Journey
We want to get to know your patients. Like, really get to know them. That’s the only way we can get insight into why and how they make decisions. And the best way to do that is by creating a patient journey.
Patient journeys start by building personas: accurate representations of the people you’re trying to reach. Then we determine touchpoints: the hundreds of ways people interact with your brand. Next we put together patient journeys, giving us insight into the pain points—and opportunities—you should be focusing on.
Public Health
Helping improve the health and wellbeing of our community is incredibly important to us, and we believe marketing is a powerful tool to that end. We’ve worked on countless public health campaigns focused on everything from access to care to immunizations for minority groups to COVID safety and beyond.
With so many public health challenges these days—health equity, substance abuse, mental health, and more—we know it can be easy to lose sight of marketing goals. But we’re here to keep you on track, and moving forward.
For regional health system Hancock Health, our digital, print, outdoor, radio, and television ad campaign created a 129% increase in traffic and drove 47% more users to the website year over year.
Our physician bio videos helped patients get to know Hancock Health doctors in a fun, engaging way. They drove 186% more traffic than industry benchmarks, with a cost of 61% less per click than the industry standard.
Our physician referral campaign for Goodman Campbell used email marketing and display ads to reach local providers with patients in need of neurological surgery. The landing page saw a 196% increase in engagement, including 22% more conversion actions (calling or downloading a referral form).
Healthcare Marketing FAQs
Let’s Talk About Your Next
Healthcare Marketing Project
We want to hear all about what you’re trying to accomplish to see if we’re the right healthcare marketing agency for you. Ready to get started?