After 17 years in Indianapolis’s Fountain Square neighborhood, it was time for Well Done Marketing to move to larger offices. To promote our arduous one-and-a-half-mile journey north to Lockerbie Square, we crafted a campaign based around a similar trip: one embedded in the cultural memories of both our agency members and our clients. As well as a playable online game that featured 8-bit effigies of all Well Done staffers, we created social media content, promotional stickers, and matching drink coasters for our new digs. The results were memorable, self-promotional—and frankly, a lot more fun than sending a plain old change-of-address card.