Connecting People With Passion: Strategic Marketing for Nonprofits

Connecting People With Passion: Strategic Marketing for Nonprofits

Our Nonprofit Marketing Services

Strategic Communications
Advocate Journey
Marketing Execution
Integrated Marketing

Strategic Communications

Getting your messages to the right people at the right time is the key to successful marketing for nonprofits. Because it’s not just what you say—it’s how you say it. And where you say it. We’ll make sure you’re being consistent and compelling across the board with a marketing communications strategy that’s focused on the people who matter to you most.

Advocate Journey

Where are your strongest supporters? How can you connect with them? What are the touchpoints they have with your brand? What do they need to hear to get them even more passionate about what you do?

Creating advocate journeys answer these questions and more. And they can help lay the foundation for a nonprofit marketing strategy that finds and converts the exact people you’ve been looking for.

Marketing Execution

Nonprofits have lots of moving parts, and oftentimes it can be difficult to simply get marketing materials out the door—much less think through how all these pieces support a broader strategy. Having additional hands on deck to plan, execute, and launch the work gives you more time to concentrate on helping others while moving your mission forward. If you need support bringing an ongoing project to life—or you have a vision for something totally new—our team will help you create great work quickly, efficiently, and within your budget.

Integrated Marketing

An effective nonprofit marketing strategy works seamlessly across multiple channels to deliver consistent messages. Your messaging shouldn’t just be building toward something bigger—it should also be focused on uniting people behind your cause with emotional power. That’s what we do best.

Whether it’s social media, PR, traditional media, digital, experiential, or something else, we create cohesive marketing that gets people excited about your cause.

By The Numbers
We combine strategy, experience, and data to create work that gets measurable results.
40%
more landing page visitors

For Indianapolis nonprofit Richard M. Fairbanks Foundation, our digital ad campaign promoting awareness of key indicators of community health increased website traffic by 895% during the campaign period, with a sustained 40% increase to the Community Data Snapshot landing page.

108%
year-over-year increase in website visits

Through ongoing digital ad campaigns, Lumina Foundation’s website saw a 108% increase in traffic in 2023 when compared to the previous year, with a 61% rise in organic search traffic.

6 pt
increase in reproductive rights favorability

Studies conducted by our market research partner in June 2020 and August 2023 showed that registered voters’ favorability towards the phrase “freedom to decide” increased by six points, indicating successful messaging for the ACLU of Indiana’s Let’s Talk About Abortion campaign. 

“Well Done took on the challenge of helping us show what today’s student looks like, and they did so with energy, thoughtfulness, and creativity—and novel ideas for delivering the story we hoped to tell.”
Amy Bartner
Audience Engagement Editor, Lumina Foundation

See Our Case Studies

View All Work
ACLU
Talking About Abortion
Our marketing strategies get your brand in front of the people you’re trying to reach.
Learn More
Hancock Health
Building a health network
Our marketing strategies get your brand in front of the people you’re trying to reach.
Learn More
#InThisTogether
Building Community During COVID
Our marketing strategies get your brand in front of the people you’re trying to reach.
Learn More

Nonprofit Marketing FAQs

What is nonprofit marketing?
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Nonprofit marketing involves promoting an organization’s missions, programs, and services to raise awareness, attract donors, engage volunteers, and drive impact.

Why do I need a creative agency for nonprofit marketing?
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Your marketing is crucial to getting more people interested—and ultimately invested—in your cause. Our agency has experience working with nonprofits that have lots of different missions and goals. We can leverage all of that experience to help you create the right story for the right audience.

Why do I need an agency that specializes in nonprofit marketing?
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Working with an agency that specializes in nonprofit marketing can give you big advantages. For example, this kind of partnership can help you develop a strategy that effectively identifies your audiences and goals so you can create strategic, research-backed campaigns. A strong nonprofit marketing strategy will also ensure consistency in messaging, branding, and executions. And a nonprofit marketing agency can help you measure impact using analytics tools and personalized insights to identify areas for improvement. That makes it more likely for you to attract and retain donors while raising public awareness.

Can your nonprofit marketing services fit my budget?
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Nonprofit digital marketing services can be very flexible and scalable, so there’s an option for just about any budget.

Do you have experience advertising for privately funded foundations?
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Yes! We’ve worked for many, including:

  • MJ Foundation
  • The Neurosurgery Foundation at Goodman Campbell
  • Richard M. Fairbanks Foundation
  • Lumina Foundation
  • Hendricks Regional Health Foundation
  • The Damar Foundation
Can a nonprofit afford custom web design services?
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In most cases, yes. As a WordPress shop, we can work with nearly any budget and have lots of flexibility when it comes to web design services for nonprofits.