Connecting People With Passion: Strategic Marketing for Nonprofits
Connecting People With Passion: Strategic Marketing for Nonprofits
If youâre a community-focused organization or foundation fighting to make the world a better place, weâll help rally more people to your cause. We started as a nonprofit marketing agency nearly two decades ago and continue to offer this kind of life-changing marketing because itâs work we believe in.
Strategic planning for nonprofit organizations isnât all we do. Weâll also assess your brand, launch and execute your campaign, and help you communicate the results to donors and other stakeholders.
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Our Nonprofit Marketing Services
Strategic Communications
Getting your messages to the right people at the right time is the key to successful marketing for nonprofits. Because itâs not just what you sayâitâs how you say it. And where you say it. Weâll make sure youâre being consistent and compelling across the board with a marketing communications strategy thatâs focused on the people who matter to you most.
Advocate Journey
Where are your strongest supporters? How can you connect with them? What are the touchpoints they have with your brand? What do they need to hear to get them even more passionate about what you do?
Creating advocate journeys answer these questions and more. And they can help lay the foundation for a nonprofit marketing strategy that finds and converts the exact people youâve been looking for.
Marketing Execution
Nonprofits have lots of moving parts, and oftentimes it can be difficult to simply get marketing materials out the doorâmuch less think through how all these pieces support a broader strategy. Having additional hands on deck to plan, execute, and launch the work gives you more time to concentrate on helping others while moving your mission forward. If you need support bringing an ongoing project to lifeâor you have a vision for something totally newâour team will help you create great work quickly, efficiently, and within your budget.
Integrated Marketing
An effective nonprofit marketing strategy works seamlessly across multiple channels to deliver consistent messages. Your messaging shouldnât just be building toward something biggerâit should also be focused on uniting people behind your cause with emotional power. Thatâs what we do best.
Whether itâs social media, PR, traditional media, digital, experiential, or something else, we create cohesive marketing that gets people excited about your cause.
For Indianapolis nonprofit Richard M. Fairbanks Foundation, our digital ad campaign promoting awareness of key indicators of community health increased website traffic by 895% during the campaign period, with a sustained 40% increase to the Community Data Snapshot landing page.
Through ongoing digital ad campaigns, Lumina Foundationâs website saw a 108% increase in traffic in 2023 when compared to the previous year, with a 61% rise in organic search traffic.
Studies conducted by our market research partner in June 2020 and August 2023 showed that registered votersâ favorability towards the phrase âfreedom to decideâ increased by six points, indicating successful messaging for the ACLU of Indianaâs Letâs Talk About Abortion campaign.Â
Nonprofit Marketing FAQs
Have a nonprofit marketing project?
Letâs talk about it.
We know youâre doing good in the world. We want to use the power of marketing to help you do more of it. Ready to talk?