Every Community is Unique: Your Marketing Should Be, Too
Every Community is Unique: Your Marketing Should Be, Too
Great public sector marketing—for everything from new resident recruitment and economic development to citywide events and government services—starts with a deep understanding of your community: what makes it tick, and why people want to be there. We not only get the nuances of municipal marketing, we also understand how to help cultivate community partnerships that can help reach your goals. That’s why our civic marketing approach focuses on what you’re doing to help your community grow and prosper.
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Our Public Sector Marketing Services
Public Awareness Campaigns
When it comes to public awareness campaigns, straightforward and clear messaging is key—especially when your campaign has to reach residents, businesses, and community groups who all have different needs and expectations. We’ve honed our media relations, community outreach, and public service marketing skills through dozens of strategic marketing campaigns for public health initiatives, federal and state funding programs, economic development projects, and more. We can help you build the partnerships and community participation you need to support the common good.
Media and Public Relations
Coordinating interviews. Pitching articles. Writing op-eds and insight pieces. Organizing events. Handling crisis communications. These are just a few of the things our media and public communications team can do for you. Our goals are keeping you top-of-mind with your target audiences, making sure you have an excellent (and growing) reputation with the people you need to reach most, and helping make sure you’re prepared for whatever’s down the road.
Diverse Audience Research
Creating awareness and community buy-in for municipal marketing or economic development projects often requires both quantitative and anecdotal research. We’ve done extensive research projects—including surveys, focus groups, public input sessions, and audience interviews—to help clients reach audiences across multiple cultural, language, and socio-economic demographics. The resulting campaigns were effective because they reflected a deep understanding of who these audiences are, what they’re looking for, and who they trust to deliver the message.
Grant-Compliant Marketing
Cities and states often receive federal grant dollars—but that money can’t simply be spent on a whim. You need accurate, reliable performance reporting to prove you’re spending the money in accordance with the terms of the grant. Our performance reporting documents successes and challenges faced over the reporting period, while also including any relevant/required data. This helps keep your project on track, and it also helps satisfy the reporting requirements of grantor organizations.
Our work for the Marion County Election Board was all about giving people the power to vote—and making it easy. In addition to making 2.4 million impressions, our $.06 average cost-per-click was far under the industry average of $2.69.
We assisted the Indianapolis Metropolitan Police Department with a recruitment campaign that had a 2.57% click-through rate—more than five times higher than the industry benchmark of 0.47%.
When civic leaders asked us to help flatten the curve during the first months of the COVID pandemic, our #INThisTogether campaign rallied 70+ campaign partners and influencers who generated over 46,000 pieces of user generated content (UGC) in seven weeks.
Public Sector Marketing FAQs
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Reaching more or your people is what we do best. We’re ready to put our experience to work for you.