Every Community is Unique: Your Marketing Should Be, Too

Every Community is Unique: Your Marketing Should Be, Too

Our Public Sector Marketing Services

Public Awareness Campaigns
Media and Public Relations
Diverse Audience Research
Grant-Compliant Marketing

Public Awareness Campaigns

When it comes to public awareness campaigns, straightforward and clear messaging is key—especially when your campaign has to reach residents, businesses, and community groups who all have different needs and expectations. We’ve honed our media relations, community outreach, and public service marketing skills through dozens of strategic marketing campaigns for public health initiatives, federal and state funding programs, economic development projects, and more. We can help you build the partnerships and community participation you need to support the common good.

Media and Public Relations

Coordinating interviews. Pitching articles. Writing op-eds and insight pieces. Organizing events. Handling crisis communications. These are just a few of the things our media and public communications team can do for you. Our goals are keeping you top-of-mind with your target audiences, making sure you have an excellent (and growing) reputation with the people you need to reach most, and helping make sure you’re prepared for whatever’s down the road. 

Diverse Audience Research

Creating awareness and community buy-in for municipal marketing or economic development projects often requires both quantitative and anecdotal research. We’ve done extensive research projects—including surveys, focus groups, public input sessions, and audience interviews—to help clients reach audiences across multiple cultural, language, and socio-economic demographics. The resulting campaigns were effective because they reflected a deep understanding of who these audiences are, what they’re looking for, and who they trust to deliver the message.

Grant-Compliant Marketing

Cities and states often receive federal grant dollars—but that money can’t simply be spent on a whim. You need accurate, reliable performance reporting to prove you’re spending the money in accordance with the terms of the grant. Our performance reporting documents successes and challenges faced over the reporting period, while also including any relevant/required data. This helps keep your project on track, and it also helps satisfy the reporting requirements of grantor organizations.

By The Numbers
Creating compelling work is one thing. Getting that work in front of the people who need to see it is another thing altogether. But when you can do both of those things, you get big results.
2.4
Million Impressions

Our work for the Marion County Election Board was all about giving people the power to vote—and making it easy. In addition to making 2.4 million impressions, our $.06 average cost-per-click was far under the industry average of $2.69.

2.57%
Click-Through Rate

We assisted the Indianapolis Metropolitan Police Department with a recruitment campaign that had a 2.57% click-through rate—more than five times higher than the industry benchmark of 0.47%.

46k
Pieces of Content

When civic leaders asked us to help flatten the curve during the first months of the COVID pandemic, our #INThisTogether campaign rallied 70+ campaign partners and influencers who generated over 46,000 pieces of user generated content (UGC) in seven weeks.

“Well Done Marketing did a wonderful job organizing “#INThisTogether and keeping all the partners informed, aligned, and moving in the same direction. Their leadership and creativity helped Hoosiers be safer and healthier and kept Indiana moving during a truly unprecedented time.”
Steve Campbell
Vice President of Communications, Indianapolis Colts

See Our Case Studies

View All Work
ACLU
Talking About Abortion
Our marketing strategies get your brand in front of the people you’re trying to reach.
Learn More
Hancock Health
Building a health network
Our marketing strategies get your brand in front of the people you’re trying to reach.
Learn More
#InThisTogether
Building Community During COVID
Our marketing strategies get your brand in front of the people you’re trying to reach.
Learn More

Public Sector Marketing FAQs

How do you approach government marketing?
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Government marketing includes promoting government programs, services, and initiatives to the public. It involves increasing awareness and engagement through the use of public relations, social media, community outreach efforts, and educational campaigns. Because of your diverse audiences, we focus on using clear and understandable language that is easily translatable and (when required) remaining strictly non-partisan. 

Because government marketing typically relies on federal grants, special funding districts, and/or taxpayer dollars, we work with you to meet strict budget and reporting criteria and navigate board and council approvals.

What is civil services marketing?
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As a subset of government marketing, civil services marketing includes promoting the roles, responsibilities, and benefits of civil service positions and departments to improve community relations or grow the number of people utilizing the services. It can also mean helping attract candidates for civil service roles, as well as promoting public awareness about civil service-related initiatives.

Do you have experience with recruitment advertising?
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We do. We’ve worked on many successful campaigns for clients in a wide range of industries—including the public sector—to help them recruit and hire new employees. These campaigns have included everything from broadcast and social media to PR and job fair booth design, and much more. 

How do you reach diverse audiences for marketing?
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Expanding your reach among new and diverse audiences starts with extensive research and interviews. This leads to the development of messaging and design that’s inviting and inclusive. Multilingual content (social media, PR, community outreach) is often an important part of reaching diverse audiences. We rely on human translation services to ensure we convey your content in a nuanced, colloquial way. 

Do you have experience marketing for community initiatives?
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We have been working to help market key community initiatives through Indianapolis and beyond for almost two decades. Some of these initiatives include helping spread public awareness around the importance of vaccines, COVID safety, voting, equal access to education, smoking cessation, and more.

How do you use marketing to attract visitors to a citywide event?
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Marketing for tourism is often reliant on social media, content marketing, partnerships with influencers and media sponsors, and digital advertising to attract people. The goals of tourism marketing may also include destination visibility and boosting local economies, so it is important to make sure residents and corporate partners are aware of your event and its impact.