Raising Awareness During A Critical Election: Working With The Marion County Election Board

1 min read

Raising awareness during any election can be difficult, but crucial work. Even more so for 2020.

the objectives

  • Communicate changing information for the Primary and General Elections.
  • Respond to miscommunication and disinformation.
  • Create an easy-to-update landing page
  • Create campaign assets
  • Run a straightforward, but informative campaign.

what we did

  • Got to know the client and their struggles.
  • Outlined a landing page with key information, in priority order.
  • Researched the search landscape and put together a budget-friendly plan.
  • Launched the landing page.

the results

  • Google Ads search and display
  • Pandora
  • Landing Page