Raising awareness during any election can be difficult, but crucial work. Even more so for 2020.
the objectives
- Communicate changing information for the Primary and General Elections.
- Respond to miscommunication and disinformation.
- Create an easy-to-update landing page
- Create campaign assets
- Run a straightforward, but informative campaign.
what we did
- Got to know the client and their struggles.
- Outlined a landing page with key information, in priority order.
- Researched the search landscape and put together a budget-friendly plan.
- Launched the landing page.
the results
- Google Ads search and display
- Pandora
- Landing Page