Marketing Approaches that Produce Insights and Results
Oftentimes, marketing consultants have big plans for your business. And while those plans might sound great on paper, they either don’t align with your business goals or are too ambitious for you to implement. So they languish instead of becoming reality. We’re adept at combining aspirational with realistic so you’re always moving forward.
Our marketing consulting starts by building (or refining) a framework for your brand that’s both authentic to you and adaptable—because an effective marketing strategy today might be half as effective tomorrow. If you’re looking for a marketing and consulting agency that helps you measurably move closer to—and ultimately can help you achieve—your marketing goals, we should talk.
Marketing Approaches that Produce Insights and Results
Oftentimes, marketing consultants have big plans for your business. And while those plans might sound great on paper, they either don’t align with your business goals or are too ambitious for you to implement. So they languish instead of becoming reality. We’re adept at combining aspirational with realistic so you’re always moving forward.
Our marketing consulting starts by building (or refining) a framework for your brand that’s both authentic to you and adaptable—because an effective marketing strategy today might be half as effective tomorrow. If you’re looking for a marketing and consulting agency that helps you measurably move closer to—and ultimately can help you achieve—your marketing goals, we should talk.
Research & Audience Insights
Who are your people? What do they want from you? Are they getting that? Where are they? We use digital audits, website analytics, and qualitative research like surveys and focus groups to help us figure out who’s already engaged with your brand—and who you should be targeting next.
- Digital audits
- SEO and website analytics
- Audience journey mapping
- Market, industry, and competitor research
- Persona development
Strategic Consulting
Our team has decades of experience creating marketing strategies for clients across a variety of industries. We have a detailed understanding of the key components of any good marketing strategy: alignment with business goals, competitor research, refined key audience messaging, KPI tracking, and the right mix of tactics to successfully align campaign execution with measurable results.
- Key Audience research
- Positioning & messaging
- Stakeholder management
- Strategic planning
- Industry trend forecasting
Multichannel Planning
Your people are out there, and our experience in earned, owned, and paid media allows us to use cross-channel marketing to find them. We make sure all of your marketing channels are aligned and part of a larger strategy to help guide customers through the sales funnel and ultimately toward conversion.
- Broadcast and streaming advertising
- Digital and programmatic advertising
- Direct to consumer advertising (print, snail mail etc.—come on, it’s still a thing.)
- Public and media relations
- Organic social media consulting
- Internal communications
- Community outreach and activation
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