You can tell a lot about a person by how she decorates her desk. To introduce new hires Casey Cawthon, Taylor Streeter, and Jenny Tod, we seeded clues across three desktops—hints at the personalities of our new people.
When it comes to social movements, should corporations chime in? Or are they doomed to being an unwelcome voice in our country’s important conversations? We have some thoughts.
Frankly we never expected Eschatological Anxiety to make it past Thom Yorke’s Lazy Eye, let alone Taco Bell “Meat.” Our bracket was busted after the first weekend.
Because we can do a lot of good work for you. Honest. But here’s the deal: You’re paying the bills, so our work is only going to be as good as you’ll allow. If you want safe or boring work, we’re probably not a good fit.
When the Winter Olympics are happening, we watch a lot of curling. This least extreme of all winter sports can be great TV—in part because you can get a lot of work done while you’re waiting for the crew to analyze their next throw. Also because we sort of feel like we could be great at it. With that in mind, we created the Games of the First Marketing Olympiad. Let us know if you’re interested in competing.
Every year, we watch the spots. Every year, we’re mostly disappointed. The Super Bowl blockbuster spot long ago reached the point of diminishing returns. As per usual, the best ones were the simplest, clearest, and most surprising. As a bonus, we created a downloadable tabletop football featuring 8-bit Nick of Rare Marketing fame.
What more is there to say? Here’s what Pantone said:
“A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.
“Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”
It goes on….
We couldn’t think of a better sentiment to start the year. In the words of Bill and Ted, “Be excellent to each other. (And party on, dudes.)”
It’s been a tough year. Everyone we know is grappling with something. We just wanted to let you know you’re not alone, and we figured you could use some reinforcements. So we reached back into our childhood imaginations and decided to send you the best tag-team partners we could think of.
We are great proponents of every once in a while leaving America. It gives you great perspective on living in America. Abby Reckard—can you find her in this photo?—shared her experiences upon returning from a trip to England.
Say what you will about Kipling. Racist? Yes. Imperialist? Yes. Great writer? Certainly.
Those giant character balloons are still pretty cool but, back in the day, they were magic.
Louis Armstrong said, “Good music is what you like.”
Those plastic masks—they fall right into the uncanny valley. They’re sort of human and sort of repulsive at the same time. But that’s masks for you. When you think about it, maybe they were the original uncanny valley.
We work in a create-on-demand world. Although there’s artistry in what we do, what we do is not art. We conceive, we refine, we kills our darlings, we shred the evidence, we collaborate, we persist. Not for art’s sake or for our own, but for our clients. We love it. We hate it. We love it.
Sometimes, you’re at a loss for words. You can’t find the words. Imagine if finding the words were your job. That’s what writers do: find the words. They don’t make them up (usually); the words are all out there, hiding in plain sight—in the dictionary, if nowhere else. Finding the words you need: That’s the trick.
We’ve done a lot of health and healthcare content. We were healthcare content before healthcare content was cool. We wrote a white paper to share some of what we know.
How is marketing strategy like gaming strategy? So, imagine your competitors are a bunch of orcs and you’re trying to fend them off as you advance upon the Castle of Commerce to woo the fair maiden—no. Really, that’s not it at all. Our account service gaming nerds can explain it.
We’re pretty sold on email as a great way to reach an audience who wants to hear from you. That makes email an amazing tool for nonprofit organizations. We’re sharing some of what we know via this tip-filled white paper.
We’re big believers in the idea that great health content can make the world a better place. By giving people information about their health and access to healthcare services close to home, we help them make good decisions and get the care they need, when they need it. It’s been the basis of our work for Hancock Health, among others.
Look, we were just having a bit of fun here. Or were we? Is it time to change the name of our beloved AAA baseball team? Would we be the only stadium in the league to proffer Toast on a Stick to our patrons? Would that not alone be worth the change?
The world turns. Over the past few trips around the sun, a handful of Indy’s familiar broadcast news faces have joined The Dark Side, aka the marketing and public relations world. We caught up with a few of them and found out that the Dark Side can actually be pretty bright. But we knew that.
There is nothing to say about this, other than it makes us laugh every time. Go ahead and start your engine. Come back whenever you need a chuckle.
The Bigger Picture Show, which raises money for the Indy Film Festival, has become the best annual poster show – if not the best visual art event – in the city. And that’s not even one of the five reasons we love it.
The Seinfeldian blessing for a sneeze. Which is sometimes heard in our office, usually as the final invocation after a multiple-sneeze fit.
Cannabis marketing is a thing. Who’da thunk it? Is it too late to have Cheech and Chong-branded weed and merch? Because, if weed had been legal back in the day, they’d have been the most sought-after spokesmen in the universe.
It was time to update our logo! But we still sort of liked our old logo! But there was stuff we didn’t like about it, too! So we tried a bunch of stuff! And then…we…well. Take a walk through our wastebasket with us.
You know you’re in a good place in your life when you can invite your favorite illustrator to hang a show of her work in your office, then invite all your clients and friends to come over and eat and drink and hang out.
We celebrate women in marketing who inspire us, including the super-smart women in our digital strategy department who look uncannily like the fist-bumping women in this illustration.
We do an e-newsletter. It’s filled with stuff we think you’ll like to read—stuff by us, and other stuff we find that inspires or provokes or amuses us. We’re sorry if you thought we were actually sending out brain lollipops. It wasn’t our intention to mislead you.
Do you even remember who won this Super Bowl? When in doubt, guess the Patriots. Do you remember who did the worst Super Bowl spots? When in doubt, guess a car company.
Election year 2016 was strident, no matter which side you were on. A bunch of us were feeling the need to split the difference between futility and capitulation. Matt Mays rounded us up and Brian Deer and the Achievers rocked out a Nick Lowe classic. You had to be there. But if your weren’t, there’s video.
Good resolutions. All copywriters make ’em. By March, most copywriters have broken them. There’s a vast array of reasons why.
Sometimes, the new year calls for a message of hope. Other years, it’s good to remind each other that we shouldn’t take ourselves too seriously—that even the best-intentioned among us will falter. This year, we probably needed a little of both.
In the competitive environment education has become, it’s critical that parents and students understand what your school has to offer. We’ve worked with lots of schools over the years, and we’ve helped many with their positioning, messaging, and identity.
Sometimes, you just wanna eat your Thanksgiving dinner, you know? You just don’t have time for the drama. You don’t want to rehash the hash you made last time you hashed out the same thing. Just…no. Just…what are you binge-watching? How about that?
It’s our 15th anniversary, so we turned it into an all-star year, which allowed us to again celebrate the music of a couple of our recently departed heroes (Prince, Bowie) and some of our most popular artists (Beatles, Stones, Dead). A dream Tonic Ball for some. Ken has other ideas.
Would it make our lives better if the signage in this city were a little more lively? Gosh. It wouldn’t hurt, would it? We like Indy just fine, but in this way, we could be a lot more like Nashville.
Nick Honeywell has a knack for finding weird and hilarious advertising. (Would that be a Nick knack? Just asking.) You can read all his half-baked ramblings periodically in our blog. Actually, you can read them as often as you’d like. Just don’t expect new ones more frequently than once a month.
Some of us used to be obsessed with Calvin and Hobbes. It was the rare comic strip worth obsessing over: wildly imaginative, philosophical, beautifully drawn, populated by literary fiction-quality characters, among them Calvin, who is in many ways our creative id. What would Calvin do? It’s not a terrible question.