Come on, now. How many times do you get to suggest a company name itself something as ridiculous as “Recruit Rooster”? How many clients would even look twice at such a suggestion? The answers are, “darn few,” and “even fewer.” That’s why we’re so happy that when DirectEmployers Association was looking for someone to help them develop their new recruitment marketing spinoff, they found us. Because they not only loved the idea, they embraced it and ran with it and launched a pretty amazing new brand. All of which suggests you have to get up pretty early in the morning to do better than—well. The copy just writes itself, doesn’t it?